Felipe Betancourt

ION

Co-Founder & Head of Finance · Gurugram, India

ION makes caffeine strips that dissolve on the tongue without water, aimed at amateur athletes, students and young professionals.

• Lead the finance function as one of four co-founders, covering costing, margins, financial records and the projections model.
• Took the product from concept to inventory, including contracting an FSSAI-licensed manufacturer and setting up a direct-to-consumer store with automated payments.
• Supported the go-to-market plan, including an AI-produced Instagram campaign and the company's first athlete ambassador.

DivingLife · Ocean Guardian

Full-Stack Software Developer · Medellín, remote

DivingLife, a marine diving tourism company, was calculating each traveler's carbon footprint manually. I designed and built a web platform to replace that process.

• Developed an interactive calculator that measures CO₂ emissions per trip across flights, local transport and boat dives.
• Designed "Ocean Guardian", a gamified rewards system where travelers complete conservation challenges and redeem points for marine restoration actions.

Dentalhome

Logistics Operations Assistant · Medellín, Colombia

• Manage inventory and coordinate orders and restocking with suppliers for the clinics, using Excel to track stock.
• Maintain health regulatory compliance records with Excel and specialised software.
• Edit bilingual (English and Spanish) video content for the clinics' Instagram and Facebook.

Bolsa Millonaria national trading competition

Bolsa de Valores de Colombia & trii

Managed a stock portfolio over the competition, analysing assets and adjusting positions in response to market movements.